Prof. Myriam Ertz holds a prominent academic position as Full Professor of Marketing at the University of Quebec at Chicoutimi, where she also directs LaboNFC and serves as the Tier-2 Canada Research Chair in Technology, Sustainability, and Society. She is co-responsible for Axis 1 of the Research Network on the Circular Economy of Quebec (RRECQ). Her scholarly work, recognized with the MDPI Social Sciences 2020 Young Investigator Award and the University of Quebec’s 2022 Research Succession Award, encompasses over 100 research articles focused on topics such as product lifetime extension, responsible marketing, circular economy, pro-environmental behaviour, and digital marketing. Her research has been published in top-tier journals. Prof. Ertz is also a seasoned editor, having authored the first French-language handbook on responsible marketing, and contributed as a book editor and journal associate editor for various esteemed publications.

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